The Beer, The Bike, The Tour de Fat 2009

Do you Enjoy our Beer?

Good! Because of you, we're going to give away MORE cruiser bikes in 2010 - beginning in May. Start doing good deeds now to get your winning karma buffed up for summer 2010.

Did you Win the Bike?

If the stars were aligned in your favor on one of the 105 days - from Memorial Day to Labor Day - that we gave away the Limited Edition 2009 New Belgium Cruiser then your name is among The Winners. Congrats!

This was no easy feat:

  • 220,163 hopeful New Belgium fans entered to Win a Bike
  • 2,096 fans entered daily (average of the blissful 105 contest days)
  • 20% of entries were from our home state, Colorado. Sunny Arizona was second with 10%. Big Texas was third with 6.5%
  • If you entered each and every of the 105 days, your chance of winning was roughly 1 in 20.* Take those odds to Vegas!

Will you Ride the Tour de Fat?

Lucky you! There are 5 opportunities left to be a part of the Rolling Revival of Sustainable folly.

*Please note, we are not statisticians.** We're basing this "odds" fact off of a kind college student who created a ridiculous spreadsheet with lots of numbers. We were so impressed, we decided he must be right.

**We brew beer.