{"title":"New Arrivals","description":"\u003cp\u003eShop our latest products, freshly added to the New Belgium Brewing collection.\u003c\/p\u003e","products":[{"product_id":"new-belgium-poster-3-pack","title":"New Belgium Poster 3-Pack","description":"\u003cp\u003eCelebrate 35 years of New Belgium with this limited-edition three‑pack of throwback posters featuring iconic originals: Fat Tire, Blue Paddle, and Sunshine. Replicating original watercolor artwork, each print nods to the adventurous roots that started it all.\u003c\/p\u003e","brand":"New Belgium Brewing","offers":[{"title":"New Belgium Poster 3-Pack","offer_id":43839724290151,"sku":"120316","price":12.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0643\/2944\/9575\/files\/New_Belgium_35th_anniversary_poster_set_Fat_Tire_Blue_Paddle_Sunshine_Wheat.png?v=1787602000"},{"product_id":"new-belgium-35th-anniversary-tacker","title":"New Belgium 35th Anniversary Tacker","description":"\u003cp\u003eCelebrate a major milestone with this 35th Anniversary New Belgium metal tacker. Featuring bold colors, raised detailing, and our iconic anniversary globe glass, it's a classic piece of brewery décor and an easy way to show off your New Belgium pride and commemorate 35 years of brewing fun.\u003c\/p\u003e","brand":"New Belgium Brewing","offers":[{"title":"New Belgium 35th Anniversary Tacker","offer_id":43839724355687,"sku":"120208","price":28.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0643\/2944\/9575\/files\/New_Belgium_35th_anniversary_metal_tacker_sign.png?v=1787601949"},{"product_id":"voodoo-ranger-sweet-ride-pocket-t-shirt","title":"Voodoo Ranger Sweet Ride Pocket T-Shirt","description":"\u003cp\u003eHit the road in laid-back style with the Voodoo Ranger Sweet Ride Pocket T-Shirt. Featuring a classic fit and a chest pocket graphic that turns heads, this tee is built for cruising, sipping, and living life at full throttle. Comfort meets Voodoo Ranger attitude, mile after mile.\u003c\/p\u003e","brand":"New Belgium Brewing","offers":[{"title":"Small","offer_id":43848189870183,"sku":"120416SM","price":28.0,"currency_code":"USD","in_stock":true},{"title":"Medium","offer_id":43848189902951,"sku":"120416MD","price":28.0,"currency_code":"USD","in_stock":true},{"title":"Large","offer_id":43848189935719,"sku":"120416LG","price":28.0,"currency_code":"USD","in_stock":true},{"title":"X-Large","offer_id":43848189968487,"sku":"120416XL","price":28.0,"currency_code":"USD","in_stock":true},{"title":"XX-Large","offer_id":43848190001255,"sku":"120416XXL","price":28.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0643\/2944\/9575\/files\/Voodoo_Ranger_Sweet_Ride_T-Shirt.png?v=1787601665"},{"product_id":"voodoo-ranger-g-force-t-shirt","title":"Voodoo Ranger G-Force T-Shirt","description":"\u003cp\u003eTurn up the intensity with the Voodoo Ranger G-Force T-Shirt. Bold graphics and a comfortable everyday fit make this tee as high-powered as the beer that inspired it. Repping the Voodoo Ranger universe never looked this good. Because real Voodoo Ranger fans go full force.\u003c\/p\u003e","brand":"New Belgium Brewing","offers":[{"title":"Small","offer_id":43938288402535,"sku":"120415SM","price":28.0,"currency_code":"USD","in_stock":true},{"title":"Medium","offer_id":43938288435303,"sku":"120415MD","price":28.0,"currency_code":"USD","in_stock":true},{"title":"Large","offer_id":43938288468071,"sku":"120415LG","price":28.0,"currency_code":"USD","in_stock":true},{"title":"X-Large","offer_id":43938288500839,"sku":"120415XL","price":28.0,"currency_code":"USD","in_stock":true},{"title":"XX-Large","offer_id":43938288533607,"sku":"120415XXL","price":28.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0643\/2944\/9575\/files\/Voodoo_Ranger_G-Force_T-shirt_New_Belgium.png?v=1787601565"},{"product_id":"new-belgium-35th-anniversary-bottle-opener-keychain","title":"New Belgium 35th Anniversary Bottle Opener Keychain","description":"\u003cp\u003ePocket-sized and proudly New Belgium, this 35th Anniversary bottle opener keychain is shaped like our iconic globe glass. A functional keepsake that goes wherever your adventures take you, it's a small way to celebrate 35 years of brewing fun since '91. Clip it on, crack one open, cheers.\u003c\/p\u003e","brand":"New Belgium Brewing","offers":[{"title":"Default Title","offer_id":44126328782951,"sku":"120363","price":5.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0643\/2944\/9575\/files\/New_Belgium_bottle_opener.png?v=1787601513"},{"product_id":"new-belgium-35th-anniversary-bike-poster","title":"New Belgium 35th Anniversary Bike Poster","description":"\u003cp\u003eCelebrate the ride that started it all. This New Belgium 35th Anniversary bike poster rolls through the years with a lineup of iconic cruiser designs, each one a nod to our two-wheeled roots. \u003c\/p\u003e","brand":"New Belgium Brewing","offers":[{"title":"Default Title","offer_id":44126332354663,"sku":"120743","price":16.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0643\/2944\/9575\/files\/New_Belgium_35th_anniversary_bike_poster.png?v=1787601460"},{"product_id":"new-belgium-navy-hat","title":"New Belgium Navy Hat","description":"\u003cp\u003eTop off your look with a classic nod to craft beer roots. This navy snapback features a gold rope detail and intricate hop embroidery on the brim, making it a subtle but sharp addition to any New Belgium fan's rotation.\u003c\/p\u003e","brand":"New Belgium Brewing","offers":[{"title":"Default Title","offer_id":44126334156903,"sku":"120614","price":28.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0643\/2944\/9575\/files\/New_Belgium_navy_hat.png?v=1787601419"},{"product_id":"new-belgium-brewed-for-all-crossbody-bag","title":"New Belgium Brewed For All Crossbody Bag","description":"\u003cp\u003e\u003cspan\u003eComplete your Brewed for ALL look with this crossbody bag. At New Belgium, Brewed for ALL means we welcome ALL and are committed to taking bold action within our own walls and amidst the entire craft beer community to redesign our economy and communities in a truly inclusive way. \u003c\/span\u003e\u003c\/p\u003e","brand":"New Belgium Brewing","offers":[{"title":"Default Title","offer_id":44282408730727,"sku":"120708","price":50.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0643\/2944\/9575\/files\/New_Belgium_Brewed_for_all_cross_body_bag.png?v=1787601078"},{"product_id":"new-belgium-sunglasses","title":"New Belgium Sunglasses","description":"\u003cp\u003eShade your eyes in classic New Belgium style with these sleek sunglasses. Timeless frames and a clean, understated design make them the perfect companion for sunny taproom patios, bike rides, and anywhere the day takes you. Look good, drink good.\u003c\/p\u003e","brand":"New Belgium Brewing","offers":[{"title":"Default Title","offer_id":44282410729575,"sku":"120418","price":20.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0643\/2944\/9575\/files\/New_Belgium_Black_Sunglasses.png?v=1787601016"},{"product_id":"voodoo-ranger-tanker-tour-t-shirt","title":"Voodoo Ranger Tanker Tour T-Shirt","description":"\u003cp\u003eBring the legend of the road to your wardrobe with the Voodoo Ranger G-Force IPA Tanker T-Shirt. Inspired by the tanker tour that took craft beer cross-country, this tee is a rolling tribute to bold flavor and bolder adventures. Wear it proud, live it rangerously. \u003cspan\u003eLearn more at \u003c\/span\u003e\u003ca id=\"menur23q\" href=\"https:\/\/www.voodooranger.com\/contests\/G-Force-Tanker\/\" rel=\"noreferrer noopener\" class=\"fui-Link ___1q1shib f2hkw1w f3rmtva f1ewtqcl fyind8e f1k6fduh f1w7gpdv fk6fouc fjoy568 figsok6 f1s184ao f1mk8lai fnbmjn9 f1o700av f13mvf36 f1cmlufx f9n3di6 f1ids18y f1tx3yz7 f1deo86v f1eh06m1 f1iescvh fhgqx19 f1olyrje f1p93eir f1nev41a f1h8hb77 f1lqvz6u f10aw75t fsle3fq f17ae5zn\" title=\"https:\/\/www.voodooranger.com\/contests\/g-force-tanker\/\" target=\"_blank\"\u003ewww.voodooranger.com\/contests\/G-Force-Tanker\/\u003c\/a\u003e\u003c\/p\u003e","brand":"New Belgium Brewing","offers":[{"title":"Large","offer_id":44282420822119,"sku":"120782LG","price":28.0,"currency_code":"USD","in_stock":true},{"title":"Small","offer_id":44282420854887,"sku":"120782SM","price":28.0,"currency_code":"USD","in_stock":true},{"title":"Medium","offer_id":44282420887655,"sku":"120782MD","price":28.0,"currency_code":"USD","in_stock":true},{"title":"X-Large","offer_id":44282420920423,"sku":"120782XL","price":28.0,"currency_code":"USD","in_stock":true},{"title":"XX-Large","offer_id":44282420953191,"sku":"120782XXL","price":28.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0643\/2944\/9575\/files\/Voodoo_Ranger_Tanker_Tour_T-shirt_black_new_belgium.png?v=1787604430"},{"product_id":"new-belgium-smiley-can-t-shirt","title":"New Belgium Smiley Can T-Shirt","description":"\u003cstyle\u003e\na {\n    text-decoration: none;\n    color: #464feb;\n}\ntr th, tr td {\n    border: 1px solid #e6e6e6;\n}\ntr th {\n    background-color: #f5f5f5;\n}\n\u003c\/style\u003e\n\u003cdiv\u003eCruise into good vibes with this smiley can t-shirt. Featuring a cheerful can on a bike and a soft, lived-in feel, this tee is a fun nod to New Belgium’s cycling roots and carefree spirit.\u003c\/div\u003e","brand":"New Belgium Brewing","offers":[{"title":"Small","offer_id":44282459619431,"sku":"120469SM","price":28.0,"currency_code":"USD","in_stock":true},{"title":"Medium","offer_id":44282459652199,"sku":"120469MD","price":28.0,"currency_code":"USD","in_stock":true},{"title":"Large","offer_id":44282459684967,"sku":"120469LG","price":28.0,"currency_code":"USD","in_stock":true},{"title":"X-Large","offer_id":44282459717735,"sku":"120469XL","price":28.0,"currency_code":"USD","in_stock":true},{"title":"XX-Large","offer_id":44282459750503,"sku":"120469XXL","price":28.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0643\/2944\/9575\/files\/New_Belgium_Smile_Can_T-Shirt.png?v=1787600634"},{"product_id":"fat-tire-stash-can","title":"Fat Tire Stash Can","description":"\u003cp\u003eStash your secrets or snacks in style with this Fat Tire Stash Can. 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Stand out while blending in wherever you are.\u003c\/div\u003e","brand":"New Belgium Brewing","offers":[{"title":"Default Title","offer_id":44400910991463,"sku":"120797","price":28.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0643\/2944\/9575\/files\/New_Belgium_Drink_Good_Beer_Camo_Hat.png?v=1787600231"},{"product_id":"new-belgium-35th-anniversary-bike-t-shirt","title":"New Belgium 35th Anniversary Bike T-Shirt","description":"\u003cp\u003eCelebrate the ride that started it all. 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Perfect for brewery visits, campfires, and rides into the unknown.\u003c\/p\u003e","brand":"New Belgium Brewing","offers":[{"title":"Small","offer_id":44534301458535,"sku":"120341SM","price":69.0,"currency_code":"USD","in_stock":true},{"title":"Medium","offer_id":44534301491303,"sku":"120341MD","price":69.0,"currency_code":"USD","in_stock":true},{"title":"Large","offer_id":44534301524071,"sku":"120341LG","price":69.0,"currency_code":"USD","in_stock":true},{"title":"X-Large","offer_id":44534301556839,"sku":"120341XL","price":69.0,"currency_code":"USD","in_stock":true},{"title":"XX-Large","offer_id":44534301589607,"sku":"120341XXL","price":69.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0643\/2944\/9575\/files\/merch_2026_topo_long_sleeve_back.png?v=1788201784"},{"product_id":"new-belgium-x-topo-mountain-shirt-jacket","title":"New Belgium X Topo Designs Mountain Shirt Jacket","description":"\u003cp\u003eCelebrate 35 years of craft and adventure with this limited-edition New Belgium x Topo Designs Mountain Shirt Jacket. 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A Fat Tire logo patch takes center stage against a khaki backdrop, putting your favorite ale front and center. \u003c\/span\u003e\u003cspan\u003eHats off to your favorite ale, or better yet, hats on.\u003c\/span\u003e\u003c\/p\u003e","brand":"New Belgium Brewing","offers":[{"title":"Default Title","offer_id":50474586767463,"sku":"120689","price":28.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0643\/2944\/9575\/files\/new_belgium_merch_fat_tire_cream_hat_1.png?v=1792092036"}],"url":"https:\/\/shop.newbelgium.com\/collections\/new-arrivals.oembed","provider":"New Belgium Brewing","version":"1.0","type":"link"}